At last year's Pikes Peak International Hill Climb Toyota claimed the title in the electric car division and sixth place overall. This year the automaker is doing everything it takes to return and defend its title with an enhanced P002 EV race car. As competition gets more intense, Toyota is making its model even more powerful than before.

Automakers are continuing to focus their efforts on offering more hybrid options to their lineups. The market is definitely expanding as customers are turning to more fuel efficient vehicles that can help them save some money on fuel. This is why Toyota has decided to step up its game. While there are currently seven hybrid options within the new Toyota lineup, the automaker is looking to significantly increase this number over the next few years.

After the unveiling of the stunning Toyota Furia Concept at the Detroit Auto Show, we've been wondering when exactly the automaker would tell us more about whether or not this aggressively styled concept car was any indication that the new Toyota Corolla was on its way to production. Since it is such a staple within the new Toyota lineup, we've been excited to hear more about what the new 2014 model would bring to table.

All of you in the greater Reno area may already be familiar with how the Toyota Prius is growing in popularity nationwide. In particular, California drivers made it the state's most popular vehicle according to sale records from 2012. Here at Reno Toyota we are uncovering the reasons that make this model such a safe bet on the west coast and beyond.

All of us at Reno Toyota are proud to stock our showroom with such a great variety of new Toyota models that are versatile, reliable and efficient. Especially since models like the 2013 Toyota Prius Hybrid are utilizing alternative fuel sources to maximize efficiency. That being said, the automaker took this concept of electric mobility a step further at the 2013 Geneva Motor Show.

There is nothing like fulfilling a New Year's resolution by starting out strong with great sales numbers. This is exactly what Toyota is doing as it has already experienced a sale of 157,725 vehicles in January, a strong response to so many great new Toyota models currently offered in the lineup.

With these sales, Toyota is seeing an increase...

Here at Reno Toyota we love getting the chance to bring all of you in the greater Reno area the latest news about your favorite Japanese automaker here on our Reno Toyota blog. Especially when it has to do with how Toyota is going out of its way to give back to the community. Let's uncover the details of the automaker's most recent act of kindness.

In order to provide a sizable donation of...

Toyota has revved up its engines and made its way back to the top of the leaderboard. The Japanese automaker has once again been named the World's Top Automaker. Here at Reno Toyota, we are happy to report that after the devastation of both a hurricane and tsunami in its home base of Japan, Toyota was still able to pull through with strength and numbers.